Moreton-in-Marsh
Moreton-in-Marsh is the most northerly and most accessible of the principal Cotswold towns, a market town on the Fosse Way whose combination of the wide main street, the Jacobean Redesdale Hall market building, the Tuesday market and the excellent independent shops and restaurants creates one of the most welcoming and least self-consciously picturesque of the larger Cotswold destinations.
The Fosse Way, the great Roman road connecting Exeter to Lincoln, passes straight through Moreton-in-Marsh as its main street. The town's origin as a Roman route settlement explains the unusual width of its main street, which accommodated the military and commercial traffic of the Via Fosse, and the straight alignment visible as the road approaches demonstrates Roman engineering on an everyday domestic scale.
The accessibility by direct rail service from London Paddington makes Moreton one of the most easily reached Cotswold towns without a car, contributing to its role as a welcoming and unpretentious market town where visitor facilities and genuine community life coexist.